Cory Zapatka

is an award-winning video creative based in Brooklyn, New York. He has over 15 years of experience in branded, advertising, documentary, and consulting work. He is currently the Video Lead at Notion, where he oversees video across their entire GTM, EPD and People Orgs.

A small selection of recent work is available here.

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Notion

2022 - Present

As Notion’s first video hire, Cory took their video capabilities from zero to one. Establishing an internal video team helped cut reliance on external agencies, established video guidelines across the entire organization, and supported global campaigns across NAMER, APAC, and EMEA. From video to animation (and a bit of everything in-between), Cory helped establish Notion’s voice across O&O, OOH, social and digital campaigns.

Each project is a highly cross-functional effort that requires close collaboration with stakeholders from numerous teams (staff, marketing, comms, engineering, recruiting) to bring each video to life.

A very small selection of customer stories, feature releases and product demos can be found here. For a more holistic view of work, visit Notion’s YouTube.